So week 25 is here. Things are getting pretty serious. The degree show discussions are reaching fever pitch and everyone in the studio needs something from everyone else in order to bring this all together. Taking a step back from this really let me become extremely proud of what this group of people have been able to achieve together. Seeing all those hours and hours of seemingly meaningless discussion about every minuscule detail actually work out is immensely satisfying. Jon and Finlay have designed and built a £7000 degree show alongside their final year work and it already looks incredible. Julie seems to have endless energy, constantly keeping us to deadlines and looking after our graphics and printing needs, never mind running the Indigogo campaign this last month. Connor, Nathalie, James and I have designed, redesigned, built and launched a rather fantastic website that will be a hub to promote each of us as individual designers for at least a few years to come, sd18.co.uk. I’m really happy to have provided a web space to each and every one of my studio mates as not everyone knows how to create one. The fact that we all have somewhere online to point potential interest is very useful. Not bad for being free of charge.
In all of this excitement it can be easy to lose track of your own progress on your project. My brain keeps slipping into that strange reward cycle where it’s like “Hey, but we did it, it’s over, lets relax.”. That’s not the case at all, there’s more and more demands on my time, I did expect all this as it’s been in my calendar for a few months but I didn’t realise how hard it is to create when you’re in a sleep deprived zombie state thinking of the seven different things that you need to keep on top of constantly. Luckily two things were able to help combat this. I attended the Earn and Learn Academy in Stirling on Thursday which let my brain think about something else for a day and I went shopping for books.
Book shopping is quite the different experience when you’re only interested in the aesthetics of the object. I’ve never really looked at books at purely decorative oblongs before. This may sound naive but for an object designed to deliver text, they sure come in an amazing amount of forms. There’s no real standardisation here, sure you have novel sizes and paperback/hardback, but that doesn’t stop people going crazy and breaking the mould. This really helped me think about what impression I wanted my “book” to have just as an object and nothing more. First impressions are always important and I want the user to feel like they have been given something of actual value to them when presented with it at their first (usually terrifying) therapy session. I found a book that served my wants and needs and now its time to perform surgery.